helloThe second year of the three year contract with TFG Sports saw a new design, with the Home shirt sticking to the back to basics fashion of the early 2000s. Like the previous seasons design, the polyester shirt was again of thicker material with a mesh effect throughout, now with a simple black trim at the V neck and cuffs, as well as round the hem of the shirt. The new top also stuck with the embroidered club badge, and the TFG logo was now black instead of white.
Telewest again extended their sponsorship deal for a further two seasons, which meant that their name would be on the United shirts for seven straight years - one of the longest in Scottish Football at the time. The new deal was worth a guaranteed annual six figure sum to the Club, with added bonuses depending on results. The deal also saw a change to the Telewest logo for the first time since 1999, with the green sphere and black and white text now replaced with a simpler "Telewest" in big black letters, with the word "Broadband" in smaller text below.
The Home kit was first seen in the opening match of the 2001/02 season, where Jim Hamilton scored a late equaliser in a 2-2 draw with Dundee at Tannadice.
After suffering relegation and boardroom battles over the past few years, the 2001/02 season was definitely an improvement. United ended the season in the bottom six for the fourth year running, but the 8th placed finish was far better than previous years, and United ended with more points than 6th placed Dunferlmine.
The overall design of the 2001/02 Home kit was kept for the following season, with the only change being a further modification to the Telewest Broadband logo.