helloNike supplied a rather unique design for the away kit in season 2010/11. Using the clubs traditional away colours of black and white, Nike came up with a design having a 50/50 split of each. The right side was white with a black sleeve and the left side was black with a white sleeve. Nike placed their logo on the top right of the shirt whilst the club badge was situated opposite on the top left. The collar was a white V neck. Nike again used their DRI-FIT technology in their material selection.
United used two Danny’s to introduce the new kit at the official press launch. Cadamateri and Swanson posed for photos in what was a neat looking outfit.
United had that summer, entered into a new six figure two year sponsorship deal with Calor, Scotland’s leading supplier of liquefied petroleum gas. Dundee United’s Commercial Sales Executive Keith Haggart, commented, ‘’Our relationship with Calor is the next important step in the club’s plan of working with blue-ship partners at every level.’’
Like the home kit, Calor positioned their white worded logo inside a red rectangle across the middle of the body. Calor also had their sponsorship on the back of the shirt. Again in red and white, the logo reading ‘LPGenius from Calor’ was positioned just below the collar.
White shorts and white socks completed the kit, with Dents8 continuing to sponsor the shorts. Clydesdale bank sponsorship was again located on each sleeve. The players names and numbers were white on a black panel that covered three quarters of the shirt-back.
The away kit was first worn in a match against Motherwell on the 23rd October 2010 where United players scored all three of the goals but lost. Unfortunately, two of them were own goals from Severin and Dillon. Jon Daly opted for a unique away kit accessory for this particular game. He sported a white bandage around his head after gaining a gash above his right eye.
This season again, United would opted for the home kit while visiting Tynecastle. Hearts actually ended up wearing their away kit at the first meeting on the 29th August 2010.
This was also the season where United met Motherwell six times. Four league games and two in the cups. This meant United got good wear out of the away kit during the 10/11 season as four of the six Motherwell matches were at Fir Park. The bad news was that Motherwell won every one of the four. Indeed, United didn’t win a match in this particular away kit.
Their last game in the unlucky outfit came unsurprisingly at Fir Park on the 6th April 2011, United losing 2-1 that day.